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The|伯爵和他的珍釀

LEGEND OF COUNT ZECCA FAMILY
COUNT ZECCA 家族傳奇
The story of the Count Zecca family began in 1580 when Francesco Antonio Zecca, an Italian agriculturist and entrepreneur, moved from his home town Naples to the fertile land of Leverano. Since then, the Zecca family has played a significant role in the development of the territory. Centuries after in 1884, Pope Leo XIII, bestowed the title of Count on Giuseppe, the descendant of the Zecca family, in recognition of the family's great contribution. Fast forward to today, the youngest generation of entrepreneurs in Zecca's family is herein represented by the charming and talented Count Clemente Zecca, with his story to tell. Global Gourmet takes great pleasure in sharing his fascinating story with our valued readers and associates in the food and beverage service industry.
Count Zecca家族歷史最早可以追溯至1580年 。 當(dāng)時 , 意大利農(nóng)業(yè)學(xué)家同時也是企業(yè)家的Francesco Antonio Zecca從家鄉(xiāng)那不勒斯搬遷至萊韋拉諾 。 從此 , 在這片肥沃的土地上 , Zecca家族對于當(dāng)?shù)氐陌l(fā)展起到了舉足輕重的作用 。 1884年之后 , 教皇教皇利奧十三世為表彰Zecca家族所作出的貢獻 , 授予其后代“朱塞佩伯爵”的頭銜 。 今天 , Zecca家族最年輕一代的代表是Clemente Zecca伯爵 。 在這里 , 他與《環(huán)球美味》的讀者分享了他的精彩故事 , 以及對餐飲服務(wù)行業(yè)發(fā)展的深刻見解 。
The|伯爵和他的珍釀
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The|伯爵和他的珍釀
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1
Brief us about yourself and your family business.
請介紹一下您自己和您的家族產(chǎn)業(yè) 。
The agricultural sector in Italy, from the '80s to the '90s, accounted for approximately 7.5% of the country's gross domestic product. This being the scenario, a substantial part of Italy's economy has been influenced by exports, particularly of its food and wine products. It was during this period that my father and his elder brothers Alcibiade, Francesco, and Luciano decided to return to the family's ancestral vineyards in Apulia, located at the rugged heel of Italy's boot. Here they implemented modern techniques in farming, new irrigation systems, and other advanced and innovative winegrowing methodologies. This allowed the family's vineyards to flourish and to yield year by year grapes of outstanding and continuously improving quality.
I currently live in Lecce. Having my father's DNA, I took from him the curiosity and passion towards exploring new frontiers and ideas by traveling far and wide to understand and embrace different cultures, traditions, people and practices. After graduating from my Business & Marketing studies at John Cabot University in Rome, I deepened my knowledge of the wine industry by earning my Masters Degree in Wine Culture at the University of Gastronomic Sciences in Italy. Additionally, I worked for the Marketing Department of Marchesi Antinori and my father and uncles have taught me a lot on how to manage and help the family business to grow. Especially my dad's desire to expand in foreign markets also inspired me, opening my business sense to a broader international perspective. Altogether, my academic and work exposures equipped me to keep our family torch burning in the increasingly competitive global wine market today.
The|伯爵和他的珍釀
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上個世紀(jì)80年代到90年代 , 意大利的農(nóng)業(yè)約占意大利國內(nèi)生產(chǎn)總值的7.5% , 相對之前的幾十年來說 , 有了4%的提高 。 而在這其中 , 食品和葡萄酒起到了舉足輕重的作用 。 也是在那時 , 我的父親和他的兄長們Alcibiade、Francesco、Luciano決定回歸家族先輩們位于阿普利亞的葡萄園 , 從地圖上看 , 這里正好位于意大利版圖的“腳后跟”處 。 他們在種植上采用了現(xiàn)代的技法、全新的灌溉系統(tǒng) , 以及先進的葡萄種植方式 , 借助先進而高效的生產(chǎn)手段 , 擴展了葡萄園的面積 。

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