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美國肉類協(xié)會調(diào)查揭示顧客偏好

云知道美國肉類協(xié)會


美國肉類協(xié)會調(diào)查揭示顧客偏好


Shoppers recognise the variety of nutrition benefits meat and poultry offer, and place a high value on convenience, variety and transparency when making purchasing decisions in the meat aisle, according to the Power of Meat survey released by the Food Marketing Institute (FMI) and the North American Meat Institute (NAMI).FMI and NAMI today unveiled the eleventh annual report, conducted by 210 Analytics, LLC, in partnership with The Cryovac Brand, a part of Sealed Air’s Food Care Division, at the Annual Meat Conference in Nashville, Tennessee.The report examines meat purchasing, preparation and consumption trends through the eyes of the shopper.Regarding purchasing decision drivers, price per pound, along with total package price, emerged as the dominant factor influencing meat and poultry product purchases, with product appearance falling to third place.Total package price proved more important to small households and millennials, suggesting the future importance of package size variety and price ceilings.
根據(jù)食品營銷研究所(FMI)和北美肉類協(xié)會(NAMI)公開的肉質(zhì)調(diào)查 ， 當人們在肉類售賣區(qū)域做出購買決心時 ， 消費者認識到肉類和禽類產(chǎn)品的透明性和多樣性 。它們不僅提供多種多樣的營養(yǎng)福利 ， 而且販拭尤其方便 。食品營銷研究所(FMI)和北美肉類協(xié)會(NAMI)今天在田納西州(Tennessee)納什維爾(Nashville)年度肉類會議公開第十一個年度報告 。報告由210分析責任有限公司與希悅爾（Cryovac）公司食品部門合作編寫 。報告通過消費者的眼睛審查了肉類采購、存儲和消費趨勢 。食品每磅的價格及包裝食品集體價格 ， 都是影響肉類和禽類產(chǎn)品采購的主導(dǎo)因素 ， 而產(chǎn)品外觀降為第三位購買因素 。集體包裝的價格對于小戶家庭和千禧一代尤其重要 ， 暗示了未來包裝尺寸種類和價格上限的重要性 。
【美國肉類協(xié)會調(diào)查揭示顧客偏好】

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