“通過(guò)全球各大頂級(jí)媒體的強(qiáng)大網(wǎng)絡(luò)傳播功能和權(quán)威的背書(shū)效果，全球各大中小企業(yè)不僅實(shí)現(xiàn)了信息在全球范圍內(nèi)的快速傳播，讓其產(chǎn)品及時(shí)完整的傳遞給目標(biāo)群體，而且還運(yùn)用了全球各大頂級(jí)媒體更好做背書(shū)，全方位的提升品牌及產(chǎn)品的可信度效果 ?！彼{(lán)獅問(wèn)道CBO在接受采訪時(shí)說(shuō)道 。
國(guó)內(nèi)客戶計(jì)劃在海外新聞媒體發(fā)稿時(shí)，首要考慮的問(wèn)題是品牌宣傳稿的內(nèi)容結(jié)構(gòu)，本文從專業(yè)角度提供寫(xiě)海外英文新聞稿的撰寫(xiě)模版供參考 。
海外發(fā)稿稿件內(nèi)容格式Included in this document are eight press release templates for various events and announcements you may want to share with the public. These templates include prompts for the following occasions:
1. New Product or Service Release
2. Fundraising Announcement
3. New Partnership
4. Company Milestone or Momentum
5. Hiring an Executive
6. Winning an Award
7. Major Customer Acquisition
8. Company Merger/Acquisition
Some of the content in each template varies based on the purpose of the announcement, while some content blocks are commonplace in most or all press releases. Replace all the bracketed content with information pertaining to your announcement.
每個(gè)模板中的某些內(nèi)容根據(jù)公告的目的而有所不同，而某些內(nèi)容塊在大多數(shù)或所有新聞稿中都很常見(jiàn) 。將所有括號(hào)內(nèi)的內(nèi)容替換為與您的公告有關(guān)的信息 。
For best practices, remember to do the following for all of your press releases.
為獲得最佳實(shí)踐，請(qǐng)記住對(duì)所有新聞稿進(jìn)行以下操作 。
? Start off with a concise lede – the key announcement and reason you’re releasing the statement. No need to wax poetic – remember to get straight to the point here.
? Include at least one quote from an executive or someone directly involved in the story. If another party or company is involved, try to source a quote from them as well.
? Whenever possible, break up takeaways and key points into a bulleted list.
? Keep the entire release brief, but provide a link to a product, company, or blog page for more information if you feel it would benefit the reader.
? Use the promotion plan template included in this kit to assign tasks and due dates to your team and to maximize the impact of your press release.
?從簡(jiǎn)潔的角度入手,關(guān)鍵聲明和發(fā)布聲明的原因,無(wú)需充滿詩(shī)意,切記要直達(dá)主題 。
?至少包括一位主管或直接參與故事的人的名言, 如果涉及另一方或公司，請(qǐng)嘗試從他們那里獲取報(bào)價(jià) 。
?盡可能將要點(diǎn)和要點(diǎn)分解成項(xiàng)目符號(hào)列表 。
?保留整個(gè)發(fā)行摘要，但如果覺(jué)得對(duì)讀者有利，則提供指向產(chǎn)品，公司或博客頁(yè)面的鏈接以獲取更多信息 。
?使用此工具包中包含的晉升計(jì)劃模板為團(tuán)隊(duì)分配任務(wù)和截止日期，并最大限度地提高新聞稿的影響力 。
New Product or Service
新產(chǎn)品或服務(wù)
Use this template for announcing a new service you’ll be providing or a new addition to your product line.
使用此模板可以宣布您將提供的新服務(wù)或產(chǎn)品系列的新功能 。
[Press Release Title：8-26words]
[新聞稿標(biāo)題：8-26單詞]
[City, State]: [Company name] today announced [name of new product/service], a new [product/service]. [Name of new product/service] is [description of product/service] and offers a new way for [target customer type] to [benefit or features].
“[Quote from higher-up in the company about the product/service],” says [name], [title] at [company]. “[Additional quote].”
Features and benefits of [product/service] include.
? Benefit or feature #1
? Benefit or feature #2
? Benefit or feature #3
[Product/Service] will be available starting [availability date], at [price point]. For more information on [product/service], visit [URL of product page].
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