
文章插圖
Imagine you went to a restaurant with a date; had a burger, paid with a credit card, and left.The next time you go there, the waiter or waitress, armed with your profile data,greets you with, "Hey Joe,how are you? Mary is over there in the seat you sat in last time.Would you like to join her for dinner again?" Then you find out that your burger has been cooked and your drink is on the table.Forget the fact that you are with another date and are on a diet that doesn’t include burgers.Sound a little bizarre? To some,this is restaurant equivalent of the Internet.The Net’s ability to profile you through your visits to and interactions at websites provides marketers with an enormous amount of data on you—some of which you may notwant them to have.
Are you aware that almost every time you access a website you get a “cookie”? Unfortunately, it’s not the Mrs. Reid’s type.A cookie on the Internet is a computer code sent by the site to your computer—usually without your knowledge.During the entire period of time that you are at the site,the cookie is collecting information about your interaction,including where you visit,how long you stay there,how frequently you return to certain pages,and even your electronic address. Fill out a survey to collect free information or samples,and marketers know even more about you—like your name,address,and any other information you provide.While this may sound scary enough,cookies aren’t even the latest in technology.A new system called I-librarian Alexa—named for the legendary third century B.C. library in Alexandria,Egypt—does even more.While cookies track what you are doing at one site,Alexa collects data on all your Web activity,such as which sites you visit next,how long you stay there,whether you click on ads , etc. All thisinformation is available to marketers, who use it to market more effectively to you.Not only do you not get paid for providing the information,you probably don’t even know that you are giving it.
Choose correct answers to the question:
1.In the restaurant story, the author may most probably think the waiter or waitress was ________。
A. considerate
B. polite
C. irritating
D. unsmart
2.The author makes up the restaurant story in order to _______。
A.show the good service offered in some Web restaurants
B.criticize some restaurants for too considerate service
C.show the Internet’s ability to collect data on you
D.prove the incredible power of the Internet
3.What can be learned about “cookie” from the second paragraph?
A.It was first created by Mrs. Reid.
B.It collects information on you without your knowing it
C.It’s some information sent to your computer about yourself.
D.It’s the latest in technology.
4.What can be learned about "Alexa" from the second paragraph?
A.Alexa is named after an ancient hero in Egypt
B.Alexa is installed in libraries.
C.Alexa can collect all the necessary data on you.
D.Alexa can provide more data for marketers than a cookie.
5.Which of the following words can best reflect the author’s attitude to cookies and Alexa?
A. Critical
B. Suspicious.
C. Objective.
D. Optimistic.
參考答案
1.[C] 推理判斷題 。第1段中,喬另約了一名新女友去餐館,餐館服務員卻招呼他坐在上次約會的女友身邊,并且為他準備了與上次同樣的食品,包括他節(jié)食忌用的漢堡,這樣的服務肯定會使喬做出負面的評價.因此選項A和選項B部不對 。此外,這個故亊是為了指出濫用別人的個人資料會惹人討厭,因此可推斷喬對餐廳服務員的做法會感到生氣 。選項D雖然也是反面的評價,但是這個選項可能表明喬不介意自己的資料被盜用,只是覺得餐廳服務員使用的時候不夠靈活 。這與文章的主題不符 。
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